Kco Carmona · 2021
A personal brand that also sells courses
Personal-brand site selling online training, with member access and card payments, on WordPress.
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The challenge
A personal brand teaching marketing and artificial intelligence needs two things that rarely sit well together: a front page that convinces within the first scroll, and a shop with restricted access, card payments and content released on purchase.
What we did
We designed the front page around a single goal — enrol — and built the shop behind it on WordPress: WooCommerce for payment and a membership layer for access, so a student buys once and reaches their module with no manual step. The team was trained to publish and update the syllabus unaided.
The site presents the programme Artificial Intelligence for Communication, certified by Universidad Monteávila, and sells it directly: on-demand classes, lifetime access and online enrolment.
The visible part is a landing page; the part that holds the business up sits behind it, in the flow that takes a payment through to content delivery without anyone registering each student by hand.
Technology
- WordPress
- PHP 8.3
- WooCommerce
- MemberPress
- Stripe